For Immediate Release
DeJoria Stephens Enterprises Acquires Back-Track and Upstrem, Launches Vendidit Upstream to Power Next-Gen Reverse Logistics
DeJoria Stephens Enterprises Acquires Back-Track and Upstrem, Launches Vendidit Upstream to Power Next-Gen Reverse Logistics
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April 17, 2025 – Austin, Texas — DeJoria Stephens Enterprises (DSE), the powerhouse duo behind global brands such as Paul Mitchell, Bandero Tequila, Patrón Spirits (co-founder), and a wide range of philanthropic ventures, has announced its acquisition of Back-Track.com and Upstrem.com—two proven innovators in return automation and challenged inventory recovery.
These companies will be merged and rebranded under the Vendidit platform as Vendidit Upstream, expanding DSE’s footprint in reverse logistics and circular economy technologies.
With this acquisition, Vendidit Upstream becomes the latest addition to DSE’s fast-growing portfolio of sustainability-driven businesses, joining Renew Logic (electronics recycling and IT asset disposition) and Vendidit (a marketplace and software suite for the secondary goods economy).
“DeJoria Stephens Enterprises exists to grow meaningful, scalable ventures that combine profitability with purpose,” said Gary Stephens, Co-Founder of DSE. “Back-Track and Upstrem bring sophisticated technology and deep logistics experience to our group. With the launch of Vendidit Upstream, we now offer end-to-end capabilities for 3PLs, e-commerce return channels like eBay and Amazon, and warehouse operators navigating the complex world of returns and excess inventory.”
Vendidit Upstream delivers automation and software solutions for item-level processing, grading, refurbishment, relabeling, and resale — integrated with marketplaces like eBay, Amazon, Walmart, and Shopify. Its addition complements the broader Vendidit ecosystem, which enables smart liquidation, dynamic inventory trading, and AI-driven pricing across the secondary market.
This strategic move positions DSE and Vendidit.com at the forefront of reverse logistics innovation, reinforcing its commitment to building businesses that reduce waste, increase recovery value, and support responsible capitalism.
About DeJoria Stephens Enterprises (DSE)
Co-founded by iconic entrepreneur John Paul DeJoria and logistics innovator Gary Stephens, DSE builds and grows a diverse family of brands rooted in integrity, sustainability, and impact. From legendary consumer names like Paul Mitchell and Bandero Tequila to cutting-edge ventures like Renew Logic and Vendidit, DSE combines operational excellence with a mission to leave the world better than it was found. Learn more at www.dejoriastephens.com.
About Vendidit
Vendidit is a technology-driven platform that powers secondary market commerce through auctions, resale, and inventory intelligence tools. With the launch of Vendidit Upstream, the company now offers full-cycle solutions for 3PLs and brands managing returns, refurbishments, and liquidation strategies.
About Renew Logic
Renew Logic is a national leader in electronics recycling and IT asset disposition (ITAD), helping enterprises maximize the value of retired devices while minimizing environmental impact.