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Meet our founders

Powered by a diverse team of visionary co-founders, our journey is driven by collaboration, innovation, and a shared passion for excellence.


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John Paul DeJoria


John Paul is an American entrepreneur, self-made billionaire, and philanthropist known for co-founding the Paul Mitchell hair products line and The Patrón Spirits Company. His rags-to-riches success story embodies the American Dream. Despite facing odds, he shares his success through philanthropy. He's committed to giving back, signing "The Giving Pledge" and establishing JP’s Peace, Love & Happiness Foundation, promoting his companies; core values: sustainability, social responsibility, and animal-friendliness. He also mentored entrepreneurs on ABC's Shark Tank.

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Gary Stephens


Gary, an accomplished Technology Executive with 20+ years of experience, excels in shaping strategic visions that drive growth and efficiency. Noteworthy for his team-centric leadership, he attributes achievements to collaborative efforts and adeptly assembling talents for dynamic teams. With a deep commitment to nurturing potential, he cultivates an atmosphere of mutual respect and open communication. Gary's journey is marked by impactful collaborations and a continued pursuit of excellence in fostering innovation.

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Justin Harvey


Justin Harvey is a seasoned leader with a diverse background spanning decades. He has successfully founded and guided multiple enterprises to success. With over a decade of experience in the logistics sector, Justin possesses exceptional knowledge of logistics management and software development. As a former member of the US Marine Corps, Justin is dedicated to service, evident in his involvement in community and environmental initiatives. He contributes to nonprofit organizations including Mobile Loaves and Fishes, Communities for Recovery, and the Arbor Family Institute. Beyond his professional and philanthropic work, Justin finds fulfillment as a dedicated family man with wonderful spouse and three daughters.

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Dive into our press releases, media coverage, and company announcements to stay informed about our groundbreaking products, industry partnerships, and thought leadership initiatives.

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